Gillette Fusion 5 X Gamers Campaign
Every gamer has a blade (Code)
Gillette aimed to advertise its fusion 5 blades to a younger generation that are still learning how to shave, mostly teen males. So naturally we went where most boys that age spend their time… Gaming. We hit them with a campaign that includes an impressive, gaming-inspired ad, and short tacticals featuring known Egyptian gaming streamers as well as on-ground collaborations with gaming events.