Gillette Fusion 5 X Gamers Campaign

 

Every gamer has a blade (Code)

Gillette aimed to advertise its fusion 5 blades to a younger generation that are still learning how to shave, mostly teen males. So naturally we went where most boys that age spend their time… Gaming. We hit them with a campaign that includes an impressive, gaming-inspired ad, and short tacticals featuring known Egyptian gaming streamers as well as on-ground collaborations with gaming events.


Creative Agency: Fp7 Mccann/Cairo 

Creative director: Mariam Ibrahim

Associate Creative Director: Adallah Hussein 

Copywriters: Aly El Kholy and Samer Amir 

Client: PNG - Gillette  

Agency Producer: Sherif El Ghaith 

Executive Producer: Mohamed Abdelrehim

Director: Slava Melnyk

DOP: Nikita Khatsarevich

Art Director: Amr Saleh

Stylist: Dina Nadeem

Post Production Studio: MLNK Team