NEscafe 3 in 1 shot
What’s the difference between a regular 3 in 1 coffee and a shot?
With the launch of the new 3 in 1 shot in the Egyptian market, Nescafe wanted to release a campaign that announces its new SKU while also boosting its original 3 in 1 packet. But the thing is, there isn’t much difference between both SKUs; they have the same taste, flavor and aroma. The only real comparison is their size. And so creatively Nescafe resorted to the best way to hammer on its product’s features while using the size factor as an anchor for humor, creating a series of silly and sometimes nonsensical comparisons to drive the message home.